Create Content
Create Content is recommended when the diagnosis finds that your site does not have the right owned page for a topic cluster.
That usually means one of two things:
- C1 mismatch: AI engines cite a different kind of page than the one you have. Example: cited results are blog posts, but your site only has a product page.
- C2 mismatch: AI engines cite the same broad page type, but a different article format. Example: cited results are comparison articles, but your site only has a how-to guide.
When C1 or C2 do not match, improving the existing page is the wrong move. Sitefire creates a new content briefing that matches the winning source pattern instead.
What Sitefire Creates
The action produces a structured briefing for a new page or article:
| Field | What it defines |
|---|---|
| Target | The planned URL or slug where the content should live |
| Keywords | Primary and secondary queries from the topic cluster |
| Intent | The questions the article must answer |
| Format | The C2 article format that wins in the citation or SERP data |
| Outline | Section-by-section writing guidance with evidence, brand POV, links, and word ranges |
| Why this works | The format, brand angle, and GEO rationale behind the recommendation |
The briefing is built to be executable by a writer or by Sitefire’s article generation flow.
Format Examples
Create Content can recommend different formats depending on the winning C2 pattern:
| Format | When it fits |
|---|---|
| How-to guide | The cited pages explain a process step by step |
| Listicle | The cited pages rank, enumerate, or compare multiple options |
| Definitive guide | The cited pages win through depth and broad topic coverage |
| Comparison | The cited pages answer X vs Y or category evaluation queries |
| Review | The cited pages evaluate one product, service, or approach |
| Roundup | The cited pages curate expert or third-party input |
| Statistics post | The cited pages aggregate data points and trends |
| Checklist | The cited pages help readers verify or execute a task |
| Case study | The cited pages win through real-world evidence and results |
The format is not selected from a generic preference list. It comes from the 4C diagnosis: what AI engines already cite, what ranks in search, and what your site is missing.
Create vs. Improve
Use Create Content when the page type or article format is missing. Use Improve Content when you already have the right C1 and C2 match, but the page lacks authority, readability, structure, or freshness signals.