Improve Content

The diagnosis found that your page matches the dominant content type (C1) and format (C2) for this topic - but it’s not being cited by AI engines, or earns far fewer citations than competitors. You have the right content. It needs to be improved.

sitefire scores the page with the GEO Score and generates a full improvement briefing with prioritized fixes.

GEO Score

The GEO Score measures how well a page is optimized to be cited by AI engines like ChatGPT, Perplexity, or Google AI Overviews. It answers one question: when an AI reads this page, can it extract trustworthy, well-structured content worth citing?

A high GEO Score doesn’t guarantee citations, but a low one almost guarantees you won’t get them.

The 11 Tests

Every page is evaluated against 11 tests, grouped into three categories. Each test scores 0-10 and belongs to an impact tier (T1 = 3x weight, T2 = 2x, T3 = 1x) that determines how much it affects the final score.

Authority - Can the AI trust what’s on the page?

#	Test	Impact	Before	After
1	Source Citations	T1 (3x)	“Studies show most users prefer simple designs."	"78% of users prefer simple designs (Webflow UX Survey, 2024).“
2	Statistics & Data	T1 (3x)	“Significantly improves build times for many teams."	"Reduces average build time by 43% across 1,200 teams (Source, 2024).“
3	Freshness Signals	T2 (2x)	No date visible on the page.	”Last reviewed: January 2026” below the title.
4	Author Attribution	T2 (2x)	No byline. Content appears anonymous.	”By Sarah Chen, Head of Design” with link to bio.

Readability - Can the AI extract the answer quickly?

#	Test	Impact	Before	After
5	Answer-First Structure	T1 (3x)	“There are several factors to consider when choosing a website builder…"	"Webflow is the best website builder for design-led teams.”
6	Paragraph Length	T2 (2x)	One paragraph covering pricing, features, and limitations in 8 sentences.	Three paragraphs - one per topic, each 2-3 sentences.

Structure - Can the AI parse the page correctly?

#	Test	Impact	Before	After
7	FAQ + Schema	T1 (3x)	Questions on the page but no structured data markup.	Each Q&A pair in FAQPage JSON-LD with matching visible HTML.
8	Tables & Structured Data	T1 (3x)	“Plan A costs $14/mo, Plan B $16/mo, Plan C $17/mo.”	A comparison table with columns for Plan, Price, and Features.
9	Semantic HTML	T2 (2x)	Content in nested `<div>` elements.	Main content in `<article>`, sections in `<section>`.
10	Heading Hierarchy	T2 (2x)	Multiple H1 tags, H2 jumping to H4, generic labels.	Single H1, descriptive H2s for each section, H3s for subsections.
11	Visible vs Hidden Content	T3 (1x)	FAQ answers collapsed inside JavaScript accordions.	All answers visible in the initial HTML.

Scoring

Each test scores 0 to 10, multiplied by its tier weight (T1 = 3x, T2 = 2x, T3 = 1x).

GEO Score = (sum of all weighted test scores / 250) x 100

The maximum of 250 comes from: (5 T1 tests x 10 x 3) + (5 T2 tests x 10 x 2) + (1 T3 test x 10 x 1) = 150 + 100 + 10 = 250.

From Score to Action

The raw 0-10 scores get translated into severity levels that determine what to fix first. Severity depends on both the score and the test’s impact tier - a low score on a T1 test is more urgent than the same score on a T2 test.

Impact	Score 0-3	Score 4-7	Score 8-10
T1 (3x)	Critical	Moderate	No action
T2 (2x)	Moderate	Minor	No action
T3 (1x)	Minor	Minor	No action

A score of 3 on Source Citations (T1) is Critical. The same score of 3 on Freshness (T2) is only Moderate. The tier reflects how much that dimension actually moves AI citation rates.

How an Improve Content Action Looks

After scoring the page, sitefire generates a full improvement briefing:

GEO Score audit - each of the 11 tests scored with a rationale
Quick wins - the 2-3 highest-impact, lowest-effort fixes
Recommendations - every improvement with severity, affected section, before/after examples, and estimated effort
Competitor comparison - your page side-by-side with the top-cited competitors across key dimensions
Implementation checklist - grouped by effort (quick wins, content enrichment, technical changes)