AI Answer

Generative Engine Optimization (GEO) is the practice of optimizing your online presence to appear in AI-generated answers.

Brand Mentions and Search Queries

AI models don’t answer questions in isolation. They break each prompt into multiple background search queries - we call this the query fanout - and then synthesize results into a single answer. sitefire tracks which brands get mentioned and every search query the AI generates behind the scenes.

Sourced Pages and Citations

For each AI answer, sitefire identifies the sourced pages the model pulled information from and the citations it included in the response. A single page can be cited multiple times within one answer - each citation is tracked separately.