Cloudflare

If your site is behind Cloudflare, you already have AI bot analytics built in - no log parsing, no code changes. Cloudflare’s AI Crawl Control identifies crawlers like GPTBot, ClaudeBot, and PerplexityBot and shows you exactly which bots visit which pages.

You can use this data in two ways:

Read it manually in the Cloudflare dashboard - great for weekly check-ins
Connect API to sitefire via API token - so we can pull the data automatically and combine it with your GEO visibility metrics

Read AI Traffic in Cloudflare

The Two Metrics That Matter

Metric	What it tells you	Where to find it
Allowed Requests by Operator	How often AI bots crawl your site, grouped by operator (OpenAI, Anthropic, Google, Perplexity, etc.). This is your supply-side leading indicator - bots need to crawl your content before they can cite it.	Overview tab > “Crawlers grouped by operators”. For trends: Metrics tab > “Allowed requests”, group by Operator.
Referrals by Operator	How often humans click through from AI platforms to your site. The closest conversion metric for AI visibility. Unlike GA4, Cloudflare captures this server-side.	Metrics tab > “Referrals over time”, group by Operator.

Referral data requires a paid Cloudflare plan (Pro or above). On the free plan, use GA4 for referral tracking.

Export: On the Metrics tab, click Download CSV or Download image for your own reporting.

Connect API to sitefire

For automated, continuous tracking, give sitefire read-only access to your Cloudflare analytics via API token. We query the same data the dashboard shows and surface it alongside your visibility tracking and GEO Score.

Time needed: ~5 minutes. Two steps: find your Zone ID, create an API token.

Find Your Zone ID

Go to Cloudflare Dashboard > select your domain. On the right sidebar of the Overview page, copy the Zone ID (a 32-character hex string).

Create an API Token

Go to My Profile (top-right avatar) > API Tokens > Create Token > scroll past templates and click Create Custom Token.

Setting	Value
Token name	`sitefire - AI Analytics (read-only)`
Permissions	Account > Account Analytics > Read
Zone Resources	Include > Specific zone > select your domain

Leave IP filtering and TTL blank unless your security policy requires them.

Click Continue to summary, review, then Create Token. Copy the token immediately - Cloudflare only shows it once.

Do not use your Global API Key. It grants unrestricted access to all zones and resources. API tokens are scoped, revocable, and the only method we support.

Email support@sitefire.ai with:

Your API token (from Step 2)
Your Zone ID (from Step 1)
The domain name the zone belongs to

We configure the sync on our end and you’ll see AI bot data in your dashboard within a few hours.